Journal & writing
13 essays on digital business, marketing and leadership, written between 2014 and 2020 and first published on Medium.
5 April 2020
Confessions of a Leader
Leaders don’t take the easy way out Writing out cheques, shoving pink slips. They don’t act out of fear jumping on Bandwagons, quarantined on social…
26 March 2020
Getting through the pandemic — How can Indian agencies survive?
Pandemics occur once a lifetime; but despite countless warnings, humankind refuses to take it seriously. We were living in a post-SARS world for 17…
22 March 2020
We are all looking for THE REASON
Trying to rationalise the black swan event. Going back in time and catching up on Zoonosis. Fast forward to accusing OBOR for landing hundreds of…
15 March 2020
Extending Empathy is key to surviving COVID-19
‘Business Continuity’ makes room for ‘Community Health’ at our Agency, as we stare at an uncertain future in India and around the world.
7 December 2019
Digital Business — not so ready for the 20’s :(
Three years & three months back I wrote a piece on Medium, speculating on how the “marketing function” was likely to get transformed. As the explosion…
1 November 2018
The government rakes in moolah from petrol prices while giving away record subsidies to the…
The government rakes in moolah from petrol prices while giving away record subsidies to the economically disenfranchised. Keeps current account…
12 April 2017
Wiring Up your Digital Marketing Stack
Marketing Managers who still perceive Digital as just another channel to amplify mainline marketing communication, can give this column a skip. The…
27 January 2017
Digital Advertising in 2017: Elephant in the room?
The juggernaut of Digital Advertising continues to roll ahead, undeterred by skeptics & naysayers who are questioning if brands have over-invested…
28 August 2016
News aggregators and the loyalty advantage
Anybody who is in the content publishing game knows that discovery and loyalty are the two major battles that everyone is fighting. While some place…
28 August 2016
Digital Business — ready for the 20's?
2020 is just 3+ years away, and mercifully we can get back to naming our decades the usual way, after the creative ‘Noughties’ and ‘Tenties’. In the…
4 February 2016
What works in Digital Marketing
It has been over 20 years since the banner ad, often described as the “most misguided and destructive technology of the Internet age”, made its debut…
17 June 2014
How to invest your digital marketing dollars?
Maximize Awareness or pay a Premium for Engagement? Invest in Assets or Expend on Content? Build Loyalty or Nurture Advocacy?
15 June 2014
Curating brand communities in the age of conversational media
Communities cluster around an idea or a shared belief. The seed idea or belief in a brand community is rooted in the values espoused by the brand.…